|
Press "Play" to listen to article
Getting your Trinity Audio player ready...
|
By: Prince Kweku Boateng (L100 Student, AUCC)
March 7, 2023. Adabraka, ACCRA: Robert Klah, Head of Public Events and Communications at Charter House, this morning shared his vast experience in public relations with the students of African University College of Communications through his ‘CEKSC’ success model.
The events guru was talking to sophomore Introduction to Communication students about what it takes to excel in the field of Public Relations.
He advised students to invest in themselves by mastering ‘CEKSC’, the acronym for ‘Certification’, ‘Experience’, ‘Knowledge’, ‘Skill’ and ‘Character’.
The organizer of the Ghana Music Awards said ‘Certification’ is important because it shows that one has gone through the required training needed to face the corporate world.
‘Experience’, he said can be acquired through internships and positions while still in school.
‘Knowledge’ acquired from lecturers and/or books are indispensable “because knowledge is a fulcrum,” Klah added.
The strategic marketer said ‘Skill’ is an automatic result of experience.
“Practicing on campus will help the individual hone their skills without them noticing it”.
Finally, the motivational author and public speaker stressed on ‘Character’.
“Character – having your communication, voice, the aforementioned feats, and being able to stand before people, you are good and ready to excel,” he assured.
This visit was Robert Klah’s second to AUCC. Last October, he talked to creative arts students message to students about Content Marketing.
It was a beautiful experience for Robert Klah sharing his rich background in Public Relations for AUCC communication student. Applause
👏👏👏👏👏
Alexander Asare
Level 200, Evening
Wonderful experience!
It was really a great experience,personally I learnt a lot on that day.One thing I will never forget is that we should not allow people to have their own perception about us.We should know the formula to use to clear the wrong perception people have about us.
Excellent delivery and message very impactful and straightforward. Thank you Mr Robert Klah for the knowledge shared with us.
His visit was quite impactful. At the end we got to know that, to be a good PR you must start from the classroom before getting to the job market. This gives you some form of flexibility, more knowledge and exposure.
This was very informative and impactful.
Very educative and informative message. Thanks for sharing.
His delivery was very insightful, if not for him it would have been difficult to know what it takes to be a PR personnel, because I have always taught that you just need your Certificate to practice PR. Thank you sir
Very inspiring, challenging and motivating. I was so excited to meet such a personality. The future is bright and secured when you meet people like this to straitened your path towards the future. God bless you sir. AHUA TO YOU💪.
Very educative delivery, we look forward to having him again.
I must say his speech was very inspiring and insightful. Making it in life or to be an outstanding PR requires “CEKSC “and have also learnt that character is a hallmark because having all these qualifications without character is not complete.
Very educative. Thanks for sharing.